Let's Build

Marketing Mentoring

for Decorators & Stagers

Turn your decorating talent into a *real, profitable business**, with practical marketing strategies, clear direction, and guidance from someone who has actually done it.*

Does this sound familiar?

You have the talent, but getting clients...

now that's another story.

Most decorators aren't missing talent, in fact, the talent is what drives them. But where most trip up is forgetting to put on that entrepreneur's hat. Very few take the time to create a clear plan for turning that talent into a profitable business.

If you've ever caught yourself thinking any of the following...you need a mentor that knows what it takes to succeed.

I know I'm talented, but I don't know how to get clients.
I'm posting on social media but nothing is happening.
I don't know what to charge — or how to position myself.
I feel stuck somewhere between hobby and business.
That mentor should be me! What are you waiting for?

Why Work with JoAnne

A Mentor, not just a Coach

There are a lot of decorating business coaches out there , but most of them have never built a decorating or staging business themselves. They don't understand that most creatives are inherently shy and marketing can be a huge stumbling block.

I bring something different, decades of real industry experience, not generic marketing theory. I understand how decorating actually works, what clients expect, and how to turn your talent into something fun and profitable.

When I began my business 40+ years ago, I had no business being in business. I only knew I loved decorating. After a few years of stagnating, I realized that the only person who could help me ...was me! There were no coaches, mentors, caring peers...it was all up to me.

That led to my love of marketing and business, that I want to share with you.

"It takes more than talent. But once you have the right plan, the talent you already have is more than enough."

JoAnne Lenart-Weary-Color, Decorator, Staging Expert & Marketing Mentor

REAL DESIGN INDUSTRY EXPERIENCE

40+ years working in decorating & staging, not coaching decorators in theory, but doing the actual work in real homes with real clients.

CERTIFIED MARKETING EXPERT

As a Certified Guerrilla Marketing Coach, I brings creative, budget-conscious marketing strategies designed specifically for service-based creative businesses. Just like a fabulous room, creativity and planning is key.

INDUSTRY SPECIFIC ADVICE

This isn't generic business advice. Every recommendation is rooted in a deep understanding of the decorating and staging industry — how it works, what clients want, and how to price your services profitably.

PRACTICAL, NOT THEORETICAL

You won't leave with a binder full of ideas you never use.

My approach is action-oriented with clear next steps you can implement right away.

Potential Mentoring Focus Areas

We build a plan around what matters most to you right now

Defining your services and pricing them profitably
Building your credibility and perceived value
Creating an effective marketing plan that pushes you past your comfort zone
Improving your website and social media presence
Attracting the right clients, not just more clients
Turning inquiries into paying projects
Building confidence in how you talk about your business
Moving from a hobby to a profitable business

How to work with JoAnne

Choose the right starting point

Whether you need quick clarity, a deeper review, or ongoing support — there's a next step designed to meet you where you are.

One-on-One

INTENSIVE

Let's do a 90-minute deep-dive on your business.

Ongoing

COACHING

We'll create a long-term strategy for growth.

Profit

COURSE

Follow this self-paced program to double your profit.

Your new business bestie!

I HELP WOMEN IN BUSINESS FIND ULTIMATE CLARITY AND UPLEVEL THEIR MINDSET.

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WHAT'S INCLUDED

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Let’s talk! Schedule a consultation