Let's Build
Marketing Mentoring
for Decorators & Stagers
Turn your decorating talent into a real, profitable business, with practical marketing strategies, clear direction, and guidance from someone who has actually done it.
Does this sound familiar?
You have the talent, but getting clients...
now that's another story.
Most decorators aren't missing talent, in fact, the talent is what drives them. But where most trip up is forgetting to put on that entrepreneur's hat. Very few take the time to create a clear plan for turning that talent into a profitable business.
If you've ever caught yourself thinking any of the following...you need a mentor that knows what it takes to succeed.
I know I'm talented, but I don't know how to get clients.
I'm posting on social media but nothing is happening.
I don't know what to charge — or how to position myself.
I feel stuck somewhere between hobby and business.
That mentor should be me! What are you waiting for?
Why Work with JoAnne
A Mentor, not just a Coach
There are a lot of decorating business coaches out there , but most of them have never built a decorating or staging business themselves. They don't understand that most creatives are inherently shy and marketing can be a huge stumbling block.
I bring something different, decades of real industry experience, not generic marketing theory. I understand how decorating actually works, what clients expect, and how to turn your talent into something fun and profitable.
When I began my business 40+ years ago, I had no business being in business. I only knew I loved decorating. After a few years of stagnating, I realized that the only person who could help me ...was me! There were no coaches, mentors, caring peers...it was all up to me.
That led to my love of marketing and business, that I want to share with you.
"It takes more than talent. But once you have the right plan, the talent you already have is more than enough."
JoAnne Lenart-Weary-Color, Decorator, Staging Expert & Marketing Mentor
REAL DESIGN INDUSTRY EXPERIENCE
40+ years working in decorating & staging, not coaching decorators in theory, but doing the actual work in real homes with real clients.
CERTIFIED MARKETING EXPERT
As a Certified Guerrilla Marketing Coach, I brings creative, budget-conscious marketing strategies designed specifically for service-based creative businesses. Just like a fabulous room, creativity and planning is key.
INDUSTRY SPECIFIC ADVICE
This isn't generic business advice. Every recommendation is rooted in a deep understanding of the decorating and staging industry — how it works, what clients want, and how to price your services profitably.
PRACTICAL, NOT THEORETICAL
You won't leave with a binder full of ideas you never use.
My approach is action-oriented with clear next steps you can implement right away.
Potential Mentoring Focus Areas
We build a plan around what matters most to you right now
Defining your services and pricing them profitably
Building your credibility and perceived value
Creating an effective marketing plan that pushes you past your comfort zone
Improving your website and social media presence
Attracting the right clients, not just more clients
Turning inquiries into paying projects
Building confidence in how you talk about your business
Moving from a hobby to a profitable business
PICK A MENTORING PACKAGE
Start by booking a complimentary virtual consultation. You don't have to figure it all out on your own. With the right guidance, you can turn your decorating talent into a business that feels clear, professional, and profitable — without the guesswork.Together we can discuss which package suits you and your budget best. Eager to get started, select a package below and we will tack on your free 15 minute call. My mentoring services are for you if:
You want to turn your decorating talent into real income
You feel stuck or unsure what to do next in your business
You're ready to stop guessing and start growing
You want industry-specific guidance — not generic coaching
You're willing to take action and do the work
THE JUMPSTART
You know you can do what needs done...you just don't know what that is. You'll leave knowing exactly what to do next.
$297
Designed for decorators who feel stuck or scattered. After one focused session, you'll have total clarity on what's holding your business back and a written action plan that tells you precisely what to tackle first. No more guessing, no more spinning your wheels. You walk in uncertain — you walk out with a plan.
What's Included
1@ 90-minute one on one
Key Problems and solutions
Current Review
Practical Feedback
Written action plan delivered afterward
30 days of email support
THE GROWTH PLAN
In 90 days, you'll have a business that actually looks and feels professional, attracts clients, and is positioned for profitablity.
$1597 in full or 3 payments $600
This is for the decorator who knows what she wants but needs guidance, accountability, and a real strategy to get there. Over three months you'll clarify your services, sharpen your message, fix what's not working in your marketing, and build the confidence to show up and sell yourself. By the end you won't just have ideas — you'll have traction.
What's Included
Intake Session
6 One on One Sessions over 90 Days
Website & social media review
Bi-weekly Task Driven Homework
Email support between sessions
Custom Marketing Action Plan
THE SUCCESS PLAN
You'll build the kind of business you actually envisioned when you started, one that's profitable, sustainable, and genuinely yours.
$666
This is for the decorator who is serious about playing the long game. With weekly sessions and ongoing access to me, you'll have a true thought partner in your corner every step of the way.
What's Included
Grow your client base
Refine your brand
Price your work with confidence
Develop the marketing instincts to sustain momentum on your own.
Weekly 1-on-1 video calls
Unlimited email support between sessions
Custom monthly goal-driven marketing plan
Monthly review of your website or social media presence
Review and feedback on marketing materials (flyers, brochures, ads)
Help writing or refining your bio, service descriptions, and pricing
This isn't a program — it's a relationship built around your success.
How to work with JoAnne
Start with a complimentary virtual consultation. Then, if you need more, select one of our mentoring packages.
Whether you need quick clarity, a deeper review, or ongoing support, there's a step designed to meet you where you are.
Clarity Session
Marketing Assessment
Perfect if you need direction, a fresh set of eyes, and a clear next step. This focused one-on-one session helps you identify what's working, what's not, and exactly where to go from here.
What's Included
60-minute private session with JoAnne
Review of your current business, website, or marketing
Practical feedback and recommendations
Follow-up summary with clear next steps
Ongoing
COACHING
We'll create a long-term strategy for growth.
Profit
COURSE
Follow this self-paced program to double your profit.
Your new business bestie!
I HELP WOMEN IN BUSINESS FIND ULTIMATE CLARITY AND UPLEVEL THEIR MINDSET.
I'm baby whatever marfa shaman pour-over normcore hashtag iPhone lo-fi. Retro helvetica raclette flannel skateboard flexitarian adaptogen literally cliche poke.
Scenester you probably haven't heard of them tousled distillery keffiyeh synth cray brunch vexillologist butcher banh mi truffaut coloring book. Poke aesthetic raw denim vape copper mug. Cronut readymade microdosing,
WHAT'S INCLUDED
Godard locavore copper mug chia normcore tumeric knausgaard palo santo bespoke bodega boys. Wayfarers 90's biodiesel, photo booth Tilde mustache distillery VHS church-key. Distillery authentic.
Let’s talk! Schedule a consultation
Follow along: @Modern
