Hi, I'm JoAnne, Decorator & Marketing Mentor for Decorators

I TRANSFORM ROOMS & BUSINESSES

Whether it's selecting a new paint color, suggesting the best furniture arrangement, turning your talent into a business, or transforming your decorating business from stalled to successful, I love the art of transformation.

How can I help you?

Choose the path that fits you best.

LET'S DECORATE

(For Homeowners)

Is your room in need of a transformation? Are you stuck or don't even know where to start? From simple color selection to complete design services, I can help transform your space to one that is beautiful, functional, and uniquely yours, live or virtually.

TRANSFORM

LET'S LEARN

(For DIYers & Decorators)

Classes, Workshops, & Certification Courses that range from practical decorating techniques to advanced skills to use in your own home or to elevate your natural talent to a professional level., along with The-DSA.

DECORATE

LET'S BUILD

(For Decorating & Staging Pros)

Whether you need an initial business and marketing assessment from a professional with over 40 years of experience, or a deep dive into taking your business to new levels, I'm here to help. Attract clients, price profitably, market smart & more.

SUCCEED

40+ years in the decorating industry
Founder of The Decorating & Staging Academy
Featured on HGTV, ABC, and more
Marketing Mentor for Decorators and Stagers

Hi, I'm JoAnne!

I HELP CREATE BEAUTIFUL ROOMS & HELP CREATIVES BUILD SUCCESSFUL DECORATING BUSINESSES!

For more than four decades, I’ve been helping people transform their spaces—and helping decorators turn their talent into successful businesses.

As the Original One Day Decorator, I believe beautiful rooms don’t have to take months or cost a fortune. With the right approach, you can create spaces that feel both personal and polished—often faster than you think.

Through my work with The Decorating and Staging Academy and beyond, I’ve had the opportunity to train thousands of decorators and stagers, sharing practical strategies that work in real homes and real businesses.

Whether you’re looking to refresh your own space or take your decorating skills to the next level, I’m here to help you move forward with clarity and confidence. As a Certified Guerilla Marketing Coach, I have mastered the marketing and business skills needed to grow a business. Over the years, I have mentored many to turn their passion for decorating into successful businesses. Let me help you.